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Importance of Being Known as a Great Employer

Within every business it is important to not just being a great employer but having the reputation of one also. It is important to build on this reputation as, this will lead the brightest prospects into seeking and wanting to work for your brand. Google is notoriously known worldwide as a brilliant employer frequently tops "Fortune's Best Companies" list. Due to this google are estimated to receiving over 2,00,000 yearly applications. This allows for them to having one of the widest talent pools to choose from.

To become an employer of choice, you should focus on the following areas within your organisation: Motivation, retention, reward, involvement, accountability, recognition, promotion and flexibility work to life balance. The aim is to have your employees boasting about the great work culture your company possesses, as future candidates are more inclined to listen to your current employees before they believe in what is wrote under your corporate literature or recruitment website.



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